Vie and Albert Heijn XL Kerkrade initiate Vie shelf
Albert Heijn XL Kerkrade and Vie - Living on the Move are working together to improve the health and vitality of Kerkrade and Parkstad residents. In a six-month pilot, the so-called Vie shelf will be introduced at the Albert Heijn XL store on the Ring 5 in Kerkrade. The Vie shelf will offer two tasty, easy, affordable and above all healthy recipes (meals) every two weeks. Complete with preparation method and shopping list. The pilot starts Thursday, January 20.
Supermarket manager Ger Gootzen of Albert Heijn XL Kerkrade: "Together with Vie, Albert Heijn wants to make better food accessible to everyone. Because if you eat healthy, you feel good about yourself. I have good experiences with the municipality of Kerkrade. We've already done a project together on health. Here we made a healthy lunch together with the children of the elementary school. Anything to do with eating better and encouraging health is very important to us."
Vie - Living on the Move is the large-scale health and vitality project of the municipality of Kerkrade. The objective is to reduce the health backlog that Kerkrade and Parkstad have compared to the rest of the Netherlands. This is done in about forty programs focusing on health and vitality in the broad sense.
Proud
Alderman Huub Wiermans: "We are proud that the largest grocer in the Netherlands wants to join us in Kerkrade in offering healthy food. This is an important step for Vie. The exposure Vie gets in Albert Heijn XL Kerkrade is fantastic and helps us spread the Vie idea further. In this Albert Heijn we offer our residents a healthy lifestyle in an accessible way. This is probably as close as we can get to the consumer."
Motivated
Vie is responsible for compiling the recipes. These are presented clearly visible and recognizable in the store - with the ingredients in the same place. The start is
Thursday, Jan. 20 through Wednesday, Feb. 2 with Bean dish and Broccoli with melted cheese and multigrain rice. Thursday, Feb. 3 through Wednesday, Feb. 16, customers can choose Omelette with fried vegetables and Chili con carne. Ger Gootzen: "If successful, we will definitely continue with the Vie shelf as far as we are concerned. After all, Vie and Albert Heijn XL Kerkrade strengthen each other in promoting health."
Alderman Huub Wiermans: "We are very pleased with this agreement with this Albert Heijn, possibly other supermarkets will show interest in the future. In any case, we will soon be offering the Vie shelf at sports clubs and gas stations in Kerkrade and Parkstad. Vie's credo is not for nothing Life in motion. Vie never stands still and will pop up in numerous places in society over the next ten years."
